13 REASONS WHY
I was the Onsite Producer for the San Francisco Scavenger hunt for fans of the Netflix TV Show, 13 Reasons Why. The week long campaign ran concurrent to the New York, Philly, Chicago and LA activations. I was contracted by Blue Revolver Inc. in June 2018 to run all the operations in SF.
The first three days of the activation was on the road. I managed the drop off of a rare 1967 Ford Mustang, hired a muscle car driver, set props in the car, trained the actor that was dressed like a character from the show, and coordinated the pick up of the car by the rental company.
For the next four days the pop up scavenger hunt was located at the iconic Fisherman Warf sign. I coordinated the drop of the large locker prop, propped the lockers with character clues, connected the content to the large LCD Screen that played the new trailer of the show’s second season, and managed the schedule of the same character impersonator.
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