Benefit Cosmetics Lanai Influencer Trip 2022

I was the Senior Creative Producer for this project that was hosted at the Ritz Carlton in Lanai Hawaii and this tropical dreamscape was the perfect canvas for this event. As a part of the DPEM team, we hosted 57 influencers from 18 countries were welcomed to Benefit’s blush collection launch. Highly curated events included a Hoola-themed cocktail party, an amazing product reveal performance with a local aerial arts group, a traditional Hawaiian Luau dinner, and a Monarch butterfly release to help the local Monarch population.

Hosting event on a remote island presented some fun challenges since there are not any rental houses on the island. I was in charge of the sourcing and logistics of creative elements like fabricated set pieces, furniture, and decor. I successfully managed all palletized sea freight deliveries from mainland USA, plane charters from rental houses in nearby Maui, and recruited local partners to organize labor for set-up and breakdown.

Each guests experience was customized with adventure day that included helicopter, sail boat, and off roading tours with beauty treatments along the way that embodied the free-spirited Benefit style. The trip garnered 1.4K social posts and $20.7 million in earned media value.