OUTSIDE LANDS X GRASSLANDS

Cannabis entrepreneur Salwa Ibrahim’s vision was to rethink cannabis culture. And in 2018 she and her production company Highland Events purchased the rights to Grass Lands at Outside Lands. They worked with Another Planet Entertainment and delivered a vip experience that was open to any festival goer over the age of 18.

I was brought in as the Producer of the Ona Green House activation. We had 25’ X 25’ footprint that was warm, tropical, and lush. It’s primary function was educational and I coordinated the staffing of the different sections with the extraordinary cannabis brands that ONA delivers. There was a lounge, Interactive wall, and a staff of 18 experts at all times.

The entire Grass Lands area was culturally contrary to any other cannabis related event, and it was an honor to work on a team that was driven to make such a powerful medicine both refined and approachable.