Roku City at SXSW

As the Executive Producer for this project, I was tasked with bringing Roku City to life by our wonderful clients at Roku. It was career defining opportunity, and leading teams of creative and technologists to bring one of the most beloved digital worlds to life was incredible. This project required a high level of detail and out of the box fabrication and it required every but of my 15 years of experience to make this production as seamless and impactful as it was.

This activation during the tech oriented section of the festival was in the heart of the festival at the stately Reilly Building in downtown right across the street to the British Musical Academy… which happens to be my favorite place for music at SXSW.

This project took over three floors that lead pass holders and VIPS through an exciting narrative that ended on the rooftop that was bursting with fruiting orange trees (a Roku signature) and fully operational American diner.

This was one almost every list of favorite activation of the festival and it was incredible to lead such a incredible team to create such an impactful experience.