Slack Frontiers

Frontiers is Slack’s flagship annual event, and I was the sole creative project manager responsible for overseeing every aspect of creative production for our internal team during the 2020 and 2021 events. I led the end-to-end creative execution, including digital static and animated assets, a highly targeted email schedule for six distinct personas, video teasers, speaker title cards, streaming platform UX design, and more. Transitioning Frontiers from an in-person gathering to an immersive digital experience was a thrilling challenge. I created an efficient project management framework that allowed the digital and copy creatives I worked with to operate at peak efficiency, producing work that reinforced Slack’s brand playful identity.

Slack Frontiers Roadshow

After the event, I managed the creative for a multi-city roadshow in 5 North American cities.